UTM Campaign URL Builder
Build campaign tracking URLs with utm_source, utm_medium, and utm_campaign parameters, so your analytics can tell you exactly where your traffic came from.
How this tool works
Enter the destination URL and fill in the campaign source, medium, and name — the three parameters every analytics platform (Google Analytics, and most others) needs to attribute traffic correctly. Add the optional term and content fields if you're running paid search or A/B testing link variants. The tool builds the final tracking URL for you, correctly encoded and ready to paste into an ad, email, or social post.
Why consistent naming matters
UTM parameters are case-sensitive and exact-match in most analytics tools — "Newsletter" and "newsletter" will show up as two different sources. Decide on a naming convention (usually all-lowercase, words separated by underscores or hyphens) and stick to it across every campaign, or your reports will fragment traffic that should really be grouped together.
Privacy by design
The URL is built entirely in your browser. Nothing you enter here is sent anywhere or stored.
This tool runs entirely in your browser. Nothing you enter is uploaded or stored.
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